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We'll always trust you and go up the stairs with you,' V said. 'I wish I can see you for a long time, just like the meaning of purple. Still, he continued talking about the significance behind the color and how it related to his love for fans. 'Do you know what purple means? Purple is the last color of the rainbow colors, so it means I will trust and love you for a long time,' he said.īoth BTS and ARMY were impressed he knew this, but then V revealed he was just kidding.

As purple light touched the audience, V explained the meaning behind the color. V, whose real name is Kim Taehyung, first said 'I purple you' during BTS' third muster - their annual fan meeting - back in November 2016. In fact, the group's tie to the color was totally accidental. You may think purple was always BTS' color, but that's actually not the case. Additionally, BTS' partnerships with Starbucks and FILA include a large array of purple products to go along with the group's brand.

If you use the #BTS hashtag, you'll also notice that a purple logo often appears next to the word. J-Hope, Jimin, V, and Jungkook often use purple hearts to end their tweets. To give you an idea how frequently the color pops up in the BTS fandom, just take a look at BTS' social media pages. The meaning behind 'I purple you' is so special and explains why BTS and their fans use the phrase so much. Purple may be synonymous with BTS now, but surprisingly, it wasn't always this way. While the BTS ARMY does all those things, they also have a phrase that is unique to them in order to show BTS how much they care and appreciate them: 'I purple you.' It's basically fans' way of saying, 'I love you,' using BTS' signature color. Usually, fans show their love for their favorite celebrities by tweeting them sweet messages, creating beautiful fan art, and organizing special fan projects.

Order of the stick fan art